Le prix du prix


La pub est une insulte que l’on peut lire par example dans cette rue près de Jussieu. Je me met un instant à la place des publicitaires, juste pour voir. Ils vivent dans un monde de concurrence, certainement difficile a supporter, mais bien construit et parfaitement encadre: il y a des calculs, des choix a faire aussi, mais un chiffre, un objectif, un prix qu’on ne peux pas cacher (enfoui quelque part en petits ou grands caractères). Je me dis: c’est un art, mais aussi de l’Art. Un art dégénère, un art prostituée, mais de l'Art. La recherche du choc, de l'esthétique, du message. 
Il y en a pire dans les musées.

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